HFCS Being Rebranded as Corn Sugar

by Christopher Paul on September 14, 2010

What happens when you produce a product that scientists and health professionals blame for our record numbers of obesity?

Rebrand it!

The Corn Refiner’s Association is lobbying the FDA to change the name of high fructose corn syrup to “Corn Sugar” in an attempt to make their product more appealing. The idea is the name HFCS is getting a bad reputation for being unhealthy when, in their mind, sugar is sugar. Except HFCS isn’t a natural sugar and is a byproduct of chemical engineering.

HFCS Rebranding As “Corn Sugar” – The Consumerist and “Corn Sugar”: Because You’ll Swallow Anything – The Awl

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