Gender Stereotypes in Toy Commercials

by Christopher Paul on April 10, 2011

Toy Commercial

Crystal Smith wanted to know what kind of gender stereotypes could be found in children’s toy commercials so she created a word cloud after looking at looking at 27 commercials targeted for boys and 32 for girls. You can see the results for the boys above.

I can’t say I’m surprised. I’m not sure what it proves but its interesting to see how things turned out. What puzzles me is that with only 27 commercials, the boy’s commercials had more words: 658. The girls only had 432 words for their 32 commercials. That could be a bias, too.

To see a larger size for boys, click here. You can also see the results from the girl’s commercials here.

How Toy Ad Vocabulary Reinforces Gender Stereotypes – The Achilles Effect via Information is Beautiful

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