Duck Duck Go: The Lawful Good of Search Engines

by Christopher Paul on January 24, 2012

DuckDuckGo

One of the Apple bloggers I read mentioned Duck Duck Go the other day but I can’t remember who (sorry). At the time it seemed like a really simple search engine but since I couldn’t get it to work with Safari, it wasn’t something I was going to switch to permanently.

But then Ben Brooks discovered it, got hooked, and found a bunch of ways to make it your default search engine. I was hesitant to install a plugin for Safari (which is different than an extension) to reset my search options but I’m glad I did.

After making Duck Duck Go (with SSL) my default search engine, I couldn’t be happier with the results (no pun intended). It’s cleaner than Google, more relevant than Google, and has many ways to customize the experience – even letting your turn of ads.

Even better, as Brooks points out, they have a drop dead simple and easy to read privacy policy and go out of their way to explain what everything means and why it matters. Best of all? They aren’t evil; in fact, they’re like the Lawful Good1 of search engines. If you know what that means, you’re awesome.

1 The laws being defined as privacy, user experience, and relevancy are the laws of the search land. Ok, this analogy is getting out of control.

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