How The BlackBerry CEOs Lost An Empire

by Christopher Paul on February 27, 2012

From The Verge:

Interesting, if long, read about how RIM went from struggling nobody company to wireless giant to struggling wireless laggard. There’s quite a lot to think about on this but I believe this sums up why RIM had most of its troubles:

“The differences went deeper than just strategy. Apple was at its core a consumer electronics company headed by a non-engineer; RIM a wireless technology company founded by an electrical engineer. Lazaridis believed in quantification, in the rational world of numbers and formulae. “One of the things that we’ve really internalized here at RIM,” he often explained, “is the belief in the numbers, belief in mathematics, belief in the limits imposed by physics, and the general understanding of physics. If you don’t understand the limitations you can’t design something that works well within those limitations.””

RIM’s Lazaridis also favored small evolutions in design – not revolutionary changes like the iPhone brought in with it’s touch screen and, later, App Store ecosystem. They weren’t set up to react the way they needed to and when they did try to react, they focused on the wrong things. Or, at the least, let their focus hold them back.

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