Why Current Cloud Music Solutions Don’t Work

by Christopher Paul on July 24, 2012

Joel Bernosky on his ideal cloud music service:

“My ideal cloud service would let me buy or upload high quality MP3 or lossless music files, while letting me choose which format to stream or download those lossless files in. A combined iTunes Match and Spotify would fit my needs perfectly. Let me buy music that I want access to forever. Also let me pay a monthly fee to stream music, but allow me to list the streaming albums I like in the same library as my bought music.”

But that would mean the music industry has to provide value which is directly opposed to what they currently do and what they really want (which is locking up control).

And he wraps up his thoughts by stating the obvious to everyone except the “industry” by saying:

“The current state of online music services is one of limited choice and utility. A listener has to choose between a multitude of storage services, apps and streaming music sites, most with some sort of lock in, or barrier between ease of listening to the same music using other methods and services. The ability to pay a fair sum for the ability to use one service to buy, upload and stream music from is, in my mind, the ticket to digital audio nirvana, and to my growing digital clutter problem.”

People are begging… begging the music industry to come up with something valuable. iTunes Music Match only goes so far; Apple means well, I’m sure, but there are limits to what mobile can do right now (you can’t stream a lossless album over 3G or even LTE without the carriers crying about network abuse). And look at how upstarts like Spotify struggle to get “approval” from the rights holders. It’s next to impossible. The RIAA and it’s member firms have the lock, key, and door to huge digital profits. And yet, they can’t or won’t do it.

Keep dreaming Joel.

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