Ben Brooks Reveals Initial Ads Versus Paywall Results

by Christopher Paul on December 12, 2012

Earlier this year, Ben Brooks switched from an ad supported business model to a paywall for his website. You could almost see it coming since he never was a fan of free or freemium iOS apps; it’s only natural he would extend that to websites – especially his own. Today, he published a very bold and honest look at how switching business models has affected his revenue. You could say there is good news and not so good news. But all in all, I feel his “experiment” with paywalls has been a success – even if the money isn’t the same.

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