From Ryan Kim writing for GigaOm.

It seems as if RIM is looking to diversify their business a bit by leveraging its existing software expertise and competing with Good and other self service style mobile deployment solutions:

This allows RIM to still utilize its BlackBerry Enterprise Servers to help IT managers oversee their diverse fleet of devices. But it also seems to be a recognition that RIM, which used to have a lock on enterprise mobility, can’t assume that its devices dominate in business anymore. BlackBerry Fusion probably won’t help RIM sell more BlackBerry devices, but it may keep RIM and its servers relevant inside IT departments. RIM said more than 90 percent of Fortune 500 companies deploy BlackBerry devices today.

As much as love my iOS devices, I have always maintained Blackberry’s BES and their email system is the best. Still. Everything else, eh, not so great. But if you need mission critical access to your email the second it comes into your inbox, you can’t go wrong with it.

I don’t know how this could help them sell devices and I’m not sure it will be much of a value add, but I do hope they succeed in this area… iPhone and Android apps that exist for Good and others aren’t always true to their namesake. IMHO.