France’s second largest ISP, Free, was blocking Google Ads as a negotiating tactic to have them pay more money to carry YouTube unencumbered.

That is a pretty good way to get Google’s attention.

As much as I dislike ads – and block them and all tracking scripts when I can – I wouldn’t want an ISP blocking Google’s business model. Google wasn’t hurting theirs – Free and other ISPs have to maintain their product and balance it out with demand. Free sounds like it was extorting Google for their own benefit which I doubt will be passed on to users.

via The Loop